“Arriving in theaters, summer 2014!” The summer months have always been the time Hollywood releases its big budget, big action movies in hopes of bringing in the big money. Summer 2014 is no exception. With titles like Captain America, Spider-Man, and Transformers hitting theaters this summer there is serious potential to pull down some big box office numbers. Movie making is a high risk industry with the potential of high reward. Hundreds of millions of dollars are invested in hopes of a return of hundreds of million and even billions. Only time will tell if a movie will perform to expectations or flop.

Tuesday, March 25, 2014

Captain America: The Winter Soldier

          Marvel and Disney Studios struck gold when they introduced movies goers to Iron Man in 2008 and teased them with the announcement of an Avengers movie in the future. Iron Man was a huge success grossing almost $600,000,000 at the worldwide box office. This was just the tip of the iceberg; The Marvel movie universe was just getting started. In 2011 we got to see Captain America: The first Avenger; and fans everywhere knew this wasn’t the last we’d see of the Star Spangled Avenger.
Captain America: The Winter Soldier hits theaters April 4, 2014. Set in a world after the events of The Avengers; The Winter Soldier finds Steve Rodgers, aka Captain America, still trying to adapt and settle into the modern world.  When a friend is attacked, Steve picks up his shield once again in defense of America and to protect those closest to him. Captain America re-teams with fellow Avenger Black Widow, agent of S.H.I.E.L.D, and new comer Falcon. They soon find themselves in a fight for their lives as they face off against a powerful adversary know at The Winter Soldier.
            Marvel Studios has done a good job promoting and advertising this movie. With TV spots and social media ads they are trying to cover all the mediums to put the word out and get people excited for this movie and get them out to the theaters this April. Keeping the right balance in advertising can be tricky. Too much advertising and fans can be turned off to the movie or over hyped which can lead to a big letdown.  You want to give just enough so fans will flock to the theaters wanting more.
With a budget of $170 million dollars, Captain America: The Winter Soldier has its work cut out for it at the box office. Studio executives aren’t too worried about this movie performing well though. The Winter Soldier is the sequel to 2011’s Captain America: The First Avenger, which banked $370,569,774 worldwide. Not to mention 2012s The Avengers, which grossed approximately $1,518,594,910 worldwide.  Just being a continuation to these two blockbuster movies gives The Winter Soldier a huge advantage. Studio executives estimate The Winter Soldier will bring in approximately $87 million opening weekend and an estimated $225 million domestic gross.

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