Godzilla, the “King of Monsters” is a
pop culture icon that has been in the movies since 1954 and appeared in dozens
of films. Godzilla originated in Japan and its popularity has spread all over
the world. In 1992 Sony Pictures acquired the rights to Godzilla and after many
delays the movie was finally released in1998. Although it did well at the box
office, it did not go over well with critics and fans. The plan for subsequent
movies was abandoned and the movie rights reverted back to the Toho Company LTD
in 2003.
In
March 2010 Legendary Pictures and Warner Bros acquired the rights from Toho and
began work on their own Godzilla picture. According to Legendary Pictures, this
Godzilla is “An epic rebirth to Toho’s iconic Godzilla, this spectacular
adventure pits the world’s most famous monster against malevolent creatures
who, bolstered by humanity’s scientific arrogance, threaten our very
existence.”
Legendary
Pictures Godzilla had an estimated $160,000,000 budget. With an all-star cast
and a compelling story line this movie could shape up to do very well at the
box office and be a hit with fans and critics alike. Film Director Gareth
Edwards stated that he wanted Godzilla to work as a standalone film with
a definitive ending, and opposed suggestions that the ending should leave the
film open for a sequel.
The
studio has done a very good job so far in marketing this picture. They haven’t
gone too over board with trailers, posters, TV spots and merchandising. The
first full length trailer that was released was very well done. It didn’t give
too much of the story or characters away. It didn’t have too much dialog but
showed enough sequences to make the story look very compelling and leave the
viewer wanting to know more and wanting to see the movie. Godzilla is scheduled
to be released in the U.S. May 16, 2014.
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