“Arriving in theaters, summer 2014!” The summer months have always been the time Hollywood releases its big budget, big action movies in hopes of bringing in the big money. Summer 2014 is no exception. With titles like Captain America, Spider-Man, and Transformers hitting theaters this summer there is serious potential to pull down some big box office numbers. Movie making is a high risk industry with the potential of high reward. Hundreds of millions of dollars are invested in hopes of a return of hundreds of million and even billions. Only time will tell if a movie will perform to expectations or flop.

Tuesday, March 25, 2014

Godzilla


              Godzilla, the “King of Monsters” is a pop culture icon that has been in the movies since 1954 and appeared in dozens of films. Godzilla originated in Japan and its popularity has spread all over the world. In 1992 Sony Pictures acquired the rights to Godzilla and after many delays the movie was finally released in1998. Although it did well at the box office, it did not go over well with critics and fans. The plan for subsequent movies was abandoned and the movie rights reverted back to the Toho Company LTD in 2003.
            In March 2010 Legendary Pictures and Warner Bros acquired the rights from Toho and began work on their own Godzilla picture. According to Legendary Pictures, this Godzilla is “An epic rebirth to Toho’s iconic Godzilla, this spectacular adventure pits the world’s most famous monster against malevolent creatures who, bolstered by humanity’s scientific arrogance, threaten our very existence.”
            Legendary Pictures Godzilla had an estimated $160,000,000 budget. With an all-star cast and a compelling story line this movie could shape up to do very well at the box office and be a hit with fans and critics alike. Film Director Gareth Edwards stated that he wanted Godzilla to work as a standalone film with a definitive ending, and opposed suggestions that the ending should leave the film open for a sequel.  
            The studio has done a very good job so far in marketing this picture. They haven’t gone too over board with trailers, posters, TV spots and merchandising. The first full length trailer that was released was very well done. It didn’t give too much of the story or characters away. It didn’t have too much dialog but showed enough sequences to make the story look very compelling and leave the viewer wanting to know more and wanting to see the movie. Godzilla is scheduled to be released in the U.S. May 16, 2014.

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